DANIEL PHILIPP MAUTZ

Consult / Design / Execute

 
 
Bavaria
Germany
 
 
      
 
 

1. Real consulting means keeping enough distance to see the whole picture while being close enough to recognize and focus on relevant details.

 
 

2. Only those who got the ability to change their perspectives will recognize a whole picture. Without experience, impossible.

 

CASE: SPORT1 DIGITAL PRODUCTS

Team lead Product Development Digital Products at SPORT1/Constantin Medien

Ensure a maximum of user experience and consistency for all digital products of SPORT1 such as the SPORT1 News APP (iOS & Android), website or iMFootball

My responsibilities:

  • Managing a team of product managers, user experience and visual designers
  • Development and execution of the product strategy across all digital channels
  • Implementation of a consitent framework strategy for core functionalities
  • Owner of the product roadmap and the backlog
  • Ideation for innovative new products and functionalities

SPORT1 iOS Apps
SPORT1 Android Apps
SPORT1 Web

CASE: CAMPAIGN BRUDER VOR LUDER

Create a visible and big campaign for a low budget production.

"Bruder vor Luder" was the second movie of Youtube Creators released in Germany ever. The production and the campaign budget were very low budget. The successful approach was to utilize the stars "Die Lochies" of the movie and use their reach with a big content marketing campaign which started very early with the production of the movie.

My responsibilities:

  • Strategy for the digital campaign incl. Display, Social, Story Telling, Activation
  • Concepts, Treatments, Projectmanagement
  • Steering the team of internal and external players
  • Community Management
  • Alignments with DOP, production and management

Bruder vor Luder on Youtube
Bruder vor Luder on Facebook

CASE: CAMPAIGN FOR FUCK JU GOEHTE 2

Realize a campaign for "FUCK JU GÖHTE 2" to ensure making the sequal as successful as the first part of the movie.

A 360° digital campaign with lots of content distributed over the relevant platforms and a rich display promotion the movie was even more successful than part one. In 2015 FJG2 was the most popular german movie production.

My responsibilities:

  • Strategy for the digital campaign incl. Display, Social, Story Telling, Activation
  • Concepts, Treatments, Projectmanagement
  • Steering the team of internal and external players
  • Alignments with DOP, production and management

FJG2 on Facebook
FJG2 on Instagram
FJG2 Content Hub

CASE: CAMPAIGN FOR ABSCHUSSFAHRT

Make the movie "Abschussfahrt" as successful as possible – Budget is low.

Idea: The movie which wasn't equipped with a unique story or a star ensemble need more attention. We generated it with the social influencers "Bullshit TV", some of Germany's most popular Youtube creators.

My responsibilities:

  • Strategy for the digital campaign incl. Content Strategy, Cinema Tour, Activation
  • Concepts, Treatments, Projectmanagement
  • Steering the team of internal and external players
  • Hands on support of the Cinema Tour and booking
  • Alignments with DOP, production and management

CASE: BMW - New Car Configurator

How to ensure sheer driving pleasure right from the early beginning of a customer relationship?

With a true state of the art car configurator, which generates joy of use and visual attractive results.

My responsibilities:

  • Requirement engineering and scoping
  • Design team lead (3 FTE)
  • Development of business and system proposals
  • Expectation management
  • Alignments with all business units
  • 230 concept documents in nine month

Configure your BMW now!

CASE: Sprite - Summer Campaign 2012

How to activate an active and game interested target group over multi channels?

With a multi channel game! We built a real basketball throw machine controllable via web and organized a nation wide league with big finals on a youth fair in berlin. Accompanied by TVC, radio, social web, display, search...

My responsibilities:

  • Creative direction
  • Team lead (15 FTE)
  • Storyboarding
  • Shooting supervision
  • Strategy

CASE: Austrian Airlines - Product Showroom

How can innovative products and services be communicated in a modern way while mostly using existing assets?

The idea was to invent a state of the art stage on which all products can act as stars. We build a one-pager with parallax scrolling effects, developed a sleek visual design and created a new product showroom in 9 languages.

My responsibilities:

  • Creative direction (4 FTE)
  • Project management
  • Text development
  • Translation management
  • Storyboarding
  • Shooting supervision

CASE: Danone - Hello Actimel

How to make negative discussions about the brand Actimel in the web?

Answer: Generate a big amount of discussions with a constructive and positive character that surpass most of the negative noise. We build a platform for Actimel to answer all kind of questions users may have. Straightforward approach, authentically and by video.

My responsibilities:

  • Creative direction (6 FTE)
  • Project lead
  • Storyboarding
  • Shooting supervision
  • In-house video studio concept

New Business

Support on over 50 pitches for national and international top-brands.

Different brands, different briefings, different challenges: What did they all have in common? A big idea and great vision that kept until the presentation came.

My responsibilities:

  • Creative direction
  • Design research
  • Insight research
  • Requirement engineering
  • Ideation (big, creative, selling)
  • Team lead
  • Presentation

 

My DNA is digital but my experience is embossed by many eminent cross-channel projects for some of the worlds most famous brands. That enables me to think and design holistically and strike new paths.