Team lead Product Development Digital Products at SPORT1/Constantin Medien
Ensure a maximum of user experience and consistency for all digital products of SPORT1 such as the SPORT1 News APP (iOS & Android), website or iMFootball
Create a visible and big campaign for a low budget production.
"Bruder vor Luder" was the second movie of Youtube Creators released in Germany ever. The production and the campaign budget were very low budget. The successful approach was to utilize the stars "Die Lochies" of the movie and use their reach with a big content marketing campaign which started very early with the production of the movie.
Realize a campaign for "FUCK JU GÖHTE 2" to ensure making the sequal as successful as the first part of the movie.
A 360° digital campaign with lots of content distributed over the relevant platforms and a rich display promotion the movie was even more successful than part one. In 2015 FJG2 was the most popular german movie production.
Make the movie "Abschussfahrt" as successful as possible – Budget is low.
Idea: The movie which wasn't equipped with a unique story or a star ensemble need more attention. We generated it with the social influencers "Bullshit TV", some of Germany's most popular Youtube creators.
How to ensure sheer driving pleasure right from the early beginning of a customer relationship?
With a true state of the art car configurator, which generates joy of use and visual attractive results.
How to activate an active and game interested target group over multi channels?
With a multi channel game! We built a real basketball throw machine controllable via web and organized a nation wide league with big finals on a youth fair in berlin. Accompanied by TVC, radio, social web, display, search...
How can innovative products and services be communicated in a modern way while mostly using existing assets?
The idea was to invent a state of the art stage on which all products can act as stars. We build a one-pager with parallax scrolling effects, developed a sleek visual design and created a new product showroom in 9 languages.
How to make negative discussions about the brand Actimel in the web?
Answer: Generate a big amount of discussions with a constructive and positive character that surpass most of the negative noise. We build a platform for Actimel to answer all kind of questions users may have. Straightforward approach, authentically and by video.
Support on over 50 pitches for national and international top-brands.
Different brands, different briefings, different challenges: What did they all have in common? A big idea and great vision that kept until the presentation came.