Two of the most successful german companies decided to digitalize parts of their businesses: Selling cars and insurances via digital devices directly to customers sounds very challenging. But it is. Especially when the organization are not really used in direct sales.
Director Digital Products at Constantin Medien / SPORT1
Ensure a maximum of user experience and consistency for all digital products of SPORT1 such as the SPORT1 News APP (iOS & Android), website or iMFootball
Realize a campaign for "FACK JU GÖHTE 2" to ensure making the sequal as successful as the first part of the movie.
A 360° digital campaign with lots of content distributed over the relevant platforms and a rich display promotion the movie was even more successful than part one. In 2015 FJG2 was the most popular german movie production.
How to ensure sheer driving pleasure right from the early beginning of a customer relationship?
With a true state of the art car configurator, which generates joy of use and visual attractive results.
How to activate an active and game interested target group over multi channels?
With a multi channel game! We built a real basketball throw machine controllable via web and organized a nation wide league with big finals on a youth fair in berlin. Accompanied by TVC, radio, social web, display, search...
How to make negative discussions about the brand Actimel in the web?
Answer: Generate a big amount of discussions with a constructive and positive character that surpass most of the negative noise. We build a platform for Actimel to answer all kind of questions users may have. Straightforward approach, authentically and by video.
Support on over 50 pitches for national and international top-brands.
Different brands, different briefings, different challenges: What did they all have in common? A big idea and great vision that kept until the presentation came.